Rob Wagemans is one of the Industry’s true innovators with an appetite for disruption. Founder and Creative Director of Concrete Amsterdam, his infectious passion has driven some of the most pioneering hospitality projects of the last few decades. Foremost amongst these is the truly ground breaking citizenM concept. His close business partner, Hans Meyer put it rather well as he introduced him to collect his Outstanding Contribution gong at the AHEAD Awards Europe last year: “Rob is one of the few people that senses the Zeitgeist perfectly and he understands where the world is heading. Call him when you want to go beyond what’s out there today. Don’t call him if you want to re-decorate your hotel and have the wall painted.”
Rob will share what’s behind the Concrete approach to design in the hospitality sector along with their work in retail, commercial, residential, cultural, wellbeing and brand identity. Our moderator Guy Dittrich will then step in to quiz him and open up the discussion to include questions from the audience.