Johan Michelson, VP Brand and Marketing, Scandic Hotels, Stockholm, Sweden
Johan has worked at Scandic since 2007 when he was appointed Marketing Director. In recent years he has been responsible for the development of Scandic’s brand and been highly involved in developing the concepts for a great number of new hotels and renovations. Since November 2013, Johan is responsible for marketing, branding, product development, e-Commerce and the loyalty programme.
Johan has extensive experience in the hotel industry and has worked in a number of senior positions in marketing, first as Marketing Director at First Hotels and then in the same role for Hilton in Scandinavia.