Erik Nissen Johansen, Founder and Creative Director, Stylt Trampoli, Gothenburg, Sweden.
Erik is the founder and creative director of Stylt Trampoli AB in Goteborg Sweden, an award winning concept development, interior architecture, design and marketing company specialised in the hospitality industry.
For more then twenty years Erik and his team have created a numerous amount of significant hotels and restaurants in Scandinavia and around the world. Klaus K Helsinki, The Hilton Trafalgar London, Le Rouge Stockholm, Stenungsbaden Yacht Club Stenungsund, Hard Rock Café Oslo, Goteborg and Stockholm, Friendship Bay Beach Resort SVG West Indies and Lydmar Hotel Stockholm, Radisson Sonya St. Petersburg, Griffins Stockholm, just to mention a few. All together his involvement sums up to more than 250 hotels, 450 restaurants and several destination developments.
Erik and his team work under the conviction that the hospitality industry is a part of the experience economy and therefore believe that “you need to create the script before you make the film”. This approach to Storytelling and script writing as a base for the concept development has been proven to deliver very profitable and startling hotels and restaurant brands.
Erik is also the author of the book “Storytelling as a marketing tool for the experience economy” written in collaboration with Scandinavia’s foremost expert in marketing of hospitality and tourism, Professor Lena Mossberg.
With his colleagues he has won recognition for the creation of several new hospitality brands and designs, some of them are: Bar of the year, Swedish Design Prize, The world hotel award, CNT hot list, European hotel design award.