22 - 24 September 2021

Hotel RIU Plaza España, Madrid, Spain

A world-class programme for inspiration, education and enjoyment

The Seminar Programme at HI Design Europe is world class and is included in your delegate package. Hosted and moderated by Harry McKinley, variety and quality are guaranteed. 4 sessions are delivered over the two business days, providing insight, education, inspiration and a bit of fun. The first session normally sets the scene with the latest regional market info. from a top industry analyst. This may be followed by a keynote interview with a design legend. We also like to put a handpicked panel of hotel design pro’s together to fight their respective corners on a contentious design issue. Finally, something thought provoking or a little left-field is thrown into the mix. Audience participation is always actively encouraged and tends to take things in a whole new direction.

23

SEPTEMBER

08:30 – 09:30 | Madrid 1

The state of the industry

Keynote presentation followed by Q&A

The hotel landscape has been in a dramatic state of flux for years. Changes in how we travel, how we work and how we live have forced the industry to adapt at pace; lifestyle gaps between generations and demographics have widened into yawning chasms and upstart disruptors have challenged the established players to pivot if they want to remain relevant.

Against this already turbulent background arrived a global pandemic. The hotel world was plunged into deepfreeze as – for some countries – travel was outlawed, borders were closed and traditional tourism ceased. For much of Europe, the pandemic lingers but the rollout of vaccination programmes and the gradual reopening of travel routes is providing hope. So what is the current state of the industry and what can we expect as we look ahead?

Using hard data and strategic forecasting, STR’s Alex Robinson explores where we were, where we are and where we’re going, to help you make informed choices in these unpredictable times.

Speaker:

Alex Robinson

Senior Manager,
Industry Partners,

STR

in conversation with:

Harry McKinley
Seminar Chair

23

SEPTEMBER

14:50 – 15:50 | Madrid 1

Keynote Seminar: The New Luxury

What does luxury mean today? It’s a question that the hotel and design industries continue to grapple with as guest tastes change and outright ornamental opulence is replaced with quiet minimalism or riotous eccentricity.

Is luxury now a style of service and, if so, how can design act to elevate it? If luxury is a feeling, how can interiors create a sense of experience? Or is exclusive luxury now an outdated concept and, if it is, how can designers and hoteliers develop concepts that make luxury more democratic?

Barcelona-based El Equipo Creativo is one of Europe’s foremost design studios, having worked on a variety of award-winning projects across the continent – including the Kimpton Vivadora, the first opening from the hotel group in Spain. Its principals discuss the evolving face of luxury design, creating interiors that juggle the ‘wow’ with the authentic, and explore if exclusivity still matters to today’s guest.

Speakers:

Lucas Echeveste Lacy
Partner,
El Equipo Creativo

Natali Canas del Pozo
Partner,
El Equipo Creativo

Oliver Franz Schmidt
Partner,
El Equipo Creativo

in conversation with:

Harry McKinley
Seminar Chair

24

SEPTEMBER

09:00 – 10:00 | Madrid 1

Panel: Building Back Better

Was COVID a press of the reset button or a rewrite of the existing rule book; a temporary glitch or an irreversible change of course? Perhaps only time will tell and yet the hotel, design and wider hospitality industries now face a profound decision: to return to normal or create a new one?

While the global pandemic has wrought havoc, it has also provided an opportunity to do things differently, seen innovation flourish and creativity abound. We’ve assembled an expert panel to discuss which changes are temporary and which have forever altered our industries; to chart how the ground-breaking thought that helped to overcome recent challenges can also be used to drive the hotel design sector in pioneering new directions; and explore what it means to deliver a relevant, forward-thinking product to a changing consumer. From the worlds of ideas generation, hotels and design, our panellists ultimately ask: when it comes to building back, how can we build back better?

Speakers:

Federico Toresi
Global VP Design,
Luxury & Premium Brands,
Accor

Francesca Heathcote Sapey
Partner
Teresa Sapey + Partners

Roberto Sablayrolles
Global Creative Director
Streetsense

Rose Murray
Director
These White Walls

in conversation with:

Harry McKinley
Seminar Chair

24

SEPTEMBER

13:40 - 14:40

Design Experiences, Not Interiors

Ido Garini, founder and creative director of Studio Appétit, thrives on defying convention and creating bold new concepts that are as imaginative as they are commercial. His multisensory, multidisciplinary work is regularly touted as boundary breaking, as he pushes at the edges of what it means to deliver consumer experiences that are both original and memorable. For Garini, these experiences are what make a brand and the means through which they connect with their guests, engender loyalty and find their place in the world.

With a boisterous Garini at the helm of what is sure to be an effervescent session, discover what it means to create intangible emotions from tangible spaces, translate big ideas into practical projects and build brave brands that harness the power of experience to innovate and inspire.

Speaker:

Ido Garini
Founder
Studio Appétit