Founder and creative director of Concrete Amsterdam Rob Wagemans is responsible for some of the most innovative hospitality ideas in the last few decades. Foremost amongst these is the truly ground breaking citizenM concept. Not content with ripping up the rule book for ‘affordable luxury’ Wagemans then turned his hand to the dull extended stay segment and up popped Zoku. There’s plenty more besides. Kicking off with the Supperclub, Concrete have realised a variety of projects in the retail, commercial, residential, cultural, wellbeing, brand identity and of course hotel sectors. Bringing a fresh energy to branded hotels such as W Hotels (in Osaka, London and Verbier) and Andaz (in Munich) and other notable independents (INK Hotel, Roomers, Canal House, Hotel Überfluss). Rob Wagemans is the winner of the Outstanding Contribution winner at the AHEAD Awards Europe 2017. Introducing Wagemans on the awards night, his close business partner and founder of Zoku, Hans Meyer, describes him, “Rob is one of the few people that senses the Zeitgeist perfectly and he understands where the world is heading. Call him when you want to go beyond what’s out there today. Don’t call him if you want to re-decorate your hotel and have the wall painted.”
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