The 12th HI Design EUROPE took place on the 7-9 June at the Le Meridien LAV, Split , Croatia. This was the first event after we split HI Design EMEA and created HI Design EUROPE.

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Attendance

Buyer Breakdown
247 delegates attended HI DESIGN EUROPE, comprising Buyers, Suppliers, Speakers and Media Partners.

Buyers

Interior Architects, Interior Designers and Hotel project leaders responsible for hospitality interior design developments across Europe. They are drawn from architect and interior design practices, hotel owners and operators, and procurement companies operating in the region.

111 buyer delegates representing 78 companies from 17 countries attended HI DESIGN EUROPE 2017.

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Supplier

Suppliers

Manufacturers of a wide spectrum of FF&E products and services applicable for hospitality interior specification across 27 product categories.

137 supplier delegates representing 87 companies from 20 countries attended HI DESIGN EUROPE 2017

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Results

Meetings

This year a record 1710 private, face-to-face meetings took place. These were conducted between the buyer and supplier delegates who had pre-selected in advance of the event whom they wished to meet.

It's the only event in the year that I enjoy participating in full heartedly and with great passion and expectations!

Tarek Hegazy - President/CEO - Living Design

Great way to balance out trade fairs and really get some time with designers in a more relaxed way. Much better than studio visits as well, as there are no distractions during the 20 minute meeting. We are really able to focus on each other.

Ross Hamilton Englisbe - General Manager - Hamilton Conte

Seminars

The 2017 programme consisted of two sessions on both days and this years line up was:

Trends and Opportunities in the European Hotel Sector: A review of the key issues affecting hotel investment in Europe & the outlook for 2017 and beyond
Russell Kett, Chairman of HVS

HVS are hospitality intelligence consultants, helping owners, developers, investors and more to make the right business decisions. Their industry insight is unrivalled and were proud to announce their Chairman, Russell Kett, presented our opening ’scene-setter’ session. Drawing on the up-to-the-minute hospitality intelligence of HVS and its 350 professionals in over 40 countries, Kett reveal the factors behind the macro and micro trends which influence the decisions of those who drive our industry. Kett is well known to attendees of IHIF in Berlin each spring where he regularly hosts plenary sessions, generously tapping into his 40-years of experience in the industry.

Keynote Session - Global brands and local individuality – what’s next for hotel design?
Maria Vafiadis, Founder and Managing Director at MKV Design

Maria Vafiadis has a thought-provoking approach to hospitality design that balances creativity with pragmatism. An approach that has delivered an outstanding and wide-ranging body of work from projects in London, Vienna, Edinburgh and Bern to Baku, Budapest and Prague with the UAE in between and, of course, several in her homeland of Greece. She has worked with a multitude of internationally respected brands, including Starwood, Intercontinental, Hyatt, Regent, Kempinksi and Radisson, as well as with independent hotels. From resort to urban, boutique to brand she is at home in the creative process. Her award-winning work at the Costa Navarino destination set the bar high, and higher she goes with a number of mountain resort hotels – so many in Switzerland alone that she has opened an office there. She brings her experience to bear as a frequent judge of the AHEAD Europe awards and in Split she shared some of her design ideologies before chatting more widely with the audience.

The Power of Narrative
Alok Nandi, Interaction Designer & Creative Director

Continuing our innovative programming that has seen futurologists, branding experts and visionary thinkers address the event in recent years, for 2017 we introduced Alok Nandi, a Designer, Creative Director and Design Strategist. The hospitality industries are busy reimagining the "user experience". Connecting "people" to "place". How do we shape the process of envisioning modalities of "well-being" for engaging? From scenario design to service design, from interaction design to user experience design, the answer to the "How?" question needs to be articulated again and again. Here comes the Power of Narrative. What is Narrative in a context where digital channels and augmented realities change the scape of the place for all the people and the stakeholders? Alok Nandi is professor of design, creativity & innovation at the hospitality-culinary Institute Paul Bocuse, founded by 3* Michelin chef, Paul Bocuse

The Panel - Moving Design – designing for hospitality on the go

Hospitality is all about travel so we took an in-depth look at the peculiarities of hospitality design in the realm of trains, planes, cruise ships, yachts and much more. What are the trends? Who are the clients? What are the restrictions in designing moving hospitality spaces and what can regular, land-based hospitality venues learn from this? All lead to interesting discussion.

Panelists:-
Alex Duncan, Design Director - Interiors, JPA Design
Dylan Wills, Studio Leader - Shanghai, Wilson Associates
Graham Brown, Director, Envelope Architects Ltd
Michal Jackiewicz, Owner & Executive Project Director, Tillberg Design

Supplier Showcase

Breakfasts, lunches, evening functions, excursions and free time periods provided abundant opportunities to network for the benefit of the delegatesʼ business. All delegates attended the Welcome buffet, Middle Night informal dinner and a Farewell dinner on the three evenings providing a means for everyone to relax and enjoy networking with their peers in a way simply not possible at traditional trade shows.

Networking

Breakfasts, lunches, evening functions, excursions and free time periods provided abundant opportunities to network for the benefit of the delegatesʼ business. All delegates attended the Welcome buffet, Middle Night informal dinner and a Farewell dinner on the three evenings providing a means for everyone to relax and enjoy networking with their peers in a way simply not possible at traditional trade shows.

We also hosted our Buyer Only networking session, which allowed the Buyers to mingle with each other exclusively, exploring mutual interest and opportunities. The Suppliers also had the opportunity to network with each other at the Supplier Networking session, sponsored by TOPHOTELPROJECTS.

Pre-event excursion

This years pre-event tour took place on the morning before the welcome dinner. Delegates took the opportunity to meet informally with some of their fellow delegates before the event. The delegates were picked up at the harbor of the Le Meridien by 5 RIB’s (each holding 10 people) and experienced the speed of cruising the coastline of Split. Various stops where made for snorkeling and swimming opportunities. Lunch was enjoyed at the Kasjusni beach, then another swift cruise around the coast arriving at Split harbor. This allowed the delegates a chance to explore the beautiful streets of Old Town, and finally returning to the hotel at 5pm in plenty of time for the Welcome Dinner.


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Facts and Figures

Every year we ask all delegates to tell us about their experience at HI DESIGN to ensure that we continue to provide a quality, successful event for all those who attend.

100% of buyer delegates either strongly agree or agree that HI Design is an excellent investment of their time.

96.10% of Buyer delegates agree that HI DESIGN really helps designers with confirmed hospitality projects to develop relationships with the right partners.

98.5% of all delegates rated the meetings as either excellent or very good.

72.34% of Suppliers said they are definitely or likely to be specified for future projects.

95.67% of delegates thought the organisation and operations of the event was excellent or very good.

97.18% of Supplier delegates would recommend HI Design as an effective alternative to a traditional trade show.

98.2% of delegates said HI DESIGN EUROPE either exceeded their expectation or met their expectation.

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